• Journey

as an advertising copywriter in Taipei in 2005, moved to Shanghai in 2008, and returned to Taiwan in 2020. That journey shaped how I see creativity, grounded in real business needs. My path has taken me through advertising, design studios, and social media agencies, working across traditional media, design, big events, digital, and social.

In recent years, I serve a technology company .Since 2023, I’ve been contributing to projects that require global level clarity, craft across markets and touch points. Beyond branding communication , I’ve led teams delivering visual systems and content for major award shows and exhibitions(金曲、金馬獎、文博會), and I’ve written a short film as a screenwriter.

Today, I combine the mindset of a creative and a curator, partnering with technologists, artists, and innovators to solve branding and communication problems .

• Award :
  D&AD Wood, AdFest, Spike Asia,One Show China,Long Xi Awards, Times Asia-Pacific Ad Awards,Times International Chinese Ad Awards, PromaxBDA Global , PromaxBDA Asia , Canadian & International Short Film Fest